I like to play around with words so let's make a drama

:
1)
DirectCU II cooler, kind of...
ASUS' following slide as well as Matrix's Box and Matrix's specifications on
ASUS' official website state that the 7970 Matrix (Platinum) has a DirectCU II Cooler. Aka "
Heatpipes in direct contact with the GPU".
Well this picture we took from the cooler of our sample shows that there is an extra metal plate between the heatpipes and the GPU. Which makes it by definition a non DirectCU cooler.
ASUS DirectCU Specs
2 )
LN2 Mode and VGA Hotwire not working.
According to slides, Matrix's box and ASUS' website, the 7970 Matrix has a LN2 Mode as well as VGA Hotwire function. Aka: "Ultimate Overvolting [...] so you
don't need to worry about risky soldering.".
Well it's not really working well, and we aren't the only one who didn't manage to get them working on the card as you can see
here.
ASUS sent a rework modification to overclockers so they get those features working. You have to flash the BIOS and MCU with a new one and you need to
remove some SMD from the PCB and short some points. Aka: you need to mod/solder a card that is supposed to be mod/solderless.
PS: Our sample should be the retail version.
EDIT: ASUS replied to me, the rework is for Extreme Overclockers only and bring those features to an higher level. Those features should be working in the first place for a standard use.
EDIT2: As I wasn't 100 % sure about point#3 I removed it.