Intel splits desktop market in six segments

In order to maximize sales

According to the latest report, Intel is splitting its desktop lineup into six distinctive segments that will help the company to cope with recent decline in sales.

According to the report from Digitimes, Intel will define its desktop lineup into six precise segments each corresponding the right market position and price.

The new segments start off with the Enthusiast segment, which are PCs powered by Intel's Core i7 CPUs and are used for gaming, audio/video content creation and other tasks that need high compute performance. The next is the Mainstream segment for PCs based on Core i5 and Core i3 CPUs and offer great price-performance ratio. Third segment is reserved for All-in-One (AiO) systems with various power-efficient CPUs and rich multimedia capabilities.

The fourth segment is reserved for Mini PCs or NUCs, small form-factor computers with low-power Atom, Celeron Core or Pentium CPUs capable of running Windows 10 or Chrome OS. The fifth segment is for desktop replacement notebooks and portable AiO PCs. These are high performance PCs in clamshell form-factor which are also based on Core i7 or Core i5 CPUs but with TDP ranging from 47W to 57W.

The last Compute Sticks segment is representing Intel's latest push into devices with ultra-low-voltage SoCs and ultra-small form-factor, but which can also run Windows 10 OS or Google's Chrome OS.

As can be seen, Intel has decided to split AiOs, Compute Sticks and Mini PCs into different segments and this does not come as a big surprise considering Intel's recent push into those markets as these will soon be the bulk of Intel sales and promise significant growth.

Intel is expected to fill its Enthusiast segment with new Skylake K-Series CPUs in a couple of days while the rest of Skylake CPUs are expected in the coming months.



Source: Digitimes.com.


News by Luca Rocchi and Marc Büchel - German Translation by Paul Görnhardt - Italian Translation by Francesco Daghini


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